Great question!

1. From Gophish: you need to be technical and you need at least a week off to prepare the attacks. With Riot, you can be sending attacks in a matter of minutes.

2. From Knowbe4, …: those are products made for enterprise companies, that are trying somehow to adapt to smaller companies. Riot is doing the opposite: it was built with smaller companies in mind.

Overall, I think there's a huge need today for product-centric cybersecurity companies, where most of the big players are sales-centric companies.