??? If so, then the typical debate is very poor. Nature vs. nurture may be the common words used, but anyone with even a meager understanding of it realizes that it's actually a genes vs. environment issue, and that environment includes much, much more than "factors you as a parent or a society can control."
In fact, the linked article even acknowledges that: "Everything not chalked up to genetic control tends to get attributed to diverse environmental factors, ranging from nutrition to stress to idiosyncratic social interactions. It’s a line of thought that 'suggests that it must be something outside the organism,. . . "
The article seems to want to posit random noise as a third factor (beyond genes and environment), but I think the same point would be made by positing that recent studies suggest "developmental noise" may occupy an especially privileged role among environmental factors. Noise clearly falls into broad penumbra of "environment", which also includes many other random factors.
Why? Noise is an unpredictable development. There's no reason to expect it to be exogenous; it's very easy for the genotype to specify that an outcome should be more or less unpredictable.
"Nature" is genotype.
"Nuture" is everything not encoded by genotype or that environmentally changes expression. It doesn't matter if it's parenting, culture, or random noise. It's the universe the genotype is exposed to.
Those who see a benefit from making this distinction may also see a benefit in having different terms.