https://www.youtube.com/watch?v=p_eP0zdfZFk
So, assuming you can get the load safely in to the plane, without some kind of containerization inside it you are running a significant risk. Note that the video shows a crash due to one or more Humvees not being properly secured and I'd expect shifting loads to be a bit nicer than that on average but still, that's a risk that need not be taken.
Cargo planes are cargo planes for a reason.
I still prefer the properly controlled and planned way, so.
True, but it would allow workers to use a dolly to easily and more efficiently load small pallets of larger items (compared to carrying them in by hand and trying to buckle them into a seat or something).
Maybe they could use also use the seat attachment points to somehow secure the cargo.