1. Hmm, the concept is: the more layers, the better. This way, you can easily "pick your pace" — if you're short on time and you want easily-consumable content, you'd skim through 1-min versions. Ideally if at a certain point you say "holy shit, I love this", you'd jump to the full version. The same way you don't just skim your favourite author's new article — you just go to the full version because he's proven time and time again that his style fits you
2. Oh? Tell me more? Did I get you right: showing it to ppl who bypass the 280-char-limit by having tweet storms/threads? P.S: I love Dynasty's logo!!!