Two quick thoughts...
- Maybe limit the layers to 2 or 3. The example you've got in Invision has eight layers which gives me decision paralysis. Do I want the "7 minute read" or the "9 minute read"?
- Consider an onramp from Twitter. People have big audiences there, and linking out to Layered Ink might work better than those 50 tweet "tweet streams".
1. Hmm, the concept is: the more layers, the better. This way, you can easily "pick your pace" — if you're short on time and you want easily-consumable content, you'd skim through 1-min versions. Ideally if at a certain point you say "holy shit, I love this", you'd jump to the full version. The same way you don't just skim your favourite author's new article — you just go to the full version because he's proven time and time again that his style fits you
2. Oh? Tell me more? Did I get you right: showing it to ppl who bypass the 280-char-limit by having tweet storms/threads? P.S: I love Dynasty's logo!!!
How do you expect users to interact or choose between "7 minute version" and "9 minute version"? Are they expected to keep going up the layers one-by-one until the full version is reached? Are they expected to intuitively know which one to pick right away?
Too many possible choices also delegates the responsibility of picking the number of layers to the writer, which can be an additional stress.
If possible, I'd try to figure out the most common use cases. The interactions and thought processes of users should be intuitive and dead simple to describe. Other than, loving the idea! Keep it up. :)