https://news.ycombinator.com/item?id=9059821
Others: https://hn.algolia.com/?dateRange=all&page=0&prefix=false&qu...
I, er, distilled several sources into my own account:
https://ello.co/dredmorbius/post/BzTu6Ot3xUmPeiIIYgDZAA
Another interesting diversion is to track when various now-widely-recognised alcohol brands emerged as notable, largely through Google's Ngram Viewer.
Several rums emerged durin US Prohibition. Smirnov and numerous others (vodka and whiskey mostly) during the 1950s. Several major beers in the 1960s and 1970s, and others since in the 80s, 90s, etc.
"Irish Pub" as a distict trend as far more recent than I'd thought -- and I'm talking of so-themed bars outside of Ireland itself. 1990s.
Mostly it's all mass production, marketing, advertising, and branding.
And yes, it's possible to trace individual names to before this era, but not as mass-produced, widely-available, internationally (or even nationally) distributed products. They served small, mostly local, markets.