If you could parasitically power the unit from Wi-Fi beacon frames that would be awesome. The idea of a sign that "magically" updates itself over the air gives me a giddy "I live in the future" feeling.
Best Buy use them as price tags: https://www.youtube.com/watch?v=7aVoeDC-7MA
[1] http://news.mit.edu/2019/converting-wi-fi-signals-electricit...
BUT the idea that you would "tap in" to book it would be great.
edit: $28 splitter, https://www.poetexas.com/products/af-lightning
And $100 Belkin Ethernet-PoE adapter.