Well, hate it or not but they're an absolutely vital industry in the modern day. It would be better for the world to bailout the airline industries, than to not have airlines.
Otherwise you're just setting the scene for large corporation bailouts every time there is a hiccup in the world.
I'd say any company that requires a bailout is incompetently run. Maybe that's too strong of a word, but by definition they're not "successfully" run.
So, what is important?
1. Maintaining a functional airline industry
2. Making sure the bondholders get back 100% of their loans?
3. Making sure shareholders don't lose their equity stake?
I would agree that #1 is important.