There's no way to win this. Going by public perception you either sound too early or too late - never "on time".
Edit: I'm looking at you, Santa Clara County Health department, for NOT doing enough.
Yes, but if they sound the alarm too frequently they'll get a reputation as "the boy who cries wolf." When there really is a wolf, their alarm needs to be believed for it to have any value.
What they have here is an unenviable balancing act. Sound the alarm too frequently, and the alarm is worthless. Sound the alarm too infrequently, and the alarm is worthless.
Edit: Blackwater rebrands itself to make itself more obscure, which runs precisely counter to the goal of spreading public awareness / sounding alarms.
Good behavior induced by fear is a real asset in pandemics so we need to not be hesitant to use it.
1. A.k.a. "The Blackwater Approach"
They didn't suddenly radically redefine “pandemic” to mean “likely near future pandemic”, but they didn't miss it. They were ignored by lots of governments, but that's the involved governments’ failure.