You have to take into account that Tesla's are relatively expensive cars, and you see them mostly where there's quite a bit of money and you see a lot of luxury vehicles in general. Cars with a 100k+ price tag are pretty damn common here (Porsches and high-end BMW/Audi/Merc SUV's), and cars in the 50-60k range are even more common. The Model S was for a long time competing in the latter segment due to fiscal benefits, which are now disappearing, but now Tesla has the Model 3 to compete in this segment...
And what also is a kind of misleading is that overall cars sales went up in Europe.
Personally I think Tesla is going to have a hard time in the near future now all big brands start producing EVs. The Porsche Taycan for example made a lot of Tesla owners switch to Porsche. I believe the same will happen when the new BMW i4 launches next year.
And most European people don't care much about range. Distances are very different here. In the Netherlands you can cross the country with a 400km battery.
October 2019 also had almost no deliveries due to no vessels delivering Tesla's to Europe (think they arrive in Zeebrugge Belgium). One car carrier has 4000+ cars on it. They're then delivered quickly after that.
The incentives is just part of this.
Edit: For a tracker of these car carries, see https://docs.google.com/spreadsheets/d/10Uh_GSkShwPPlrE5mOJc...
They must be walking then.
The Taycan has had a lot of deposits put down, but we are way off significant numbers of deliveries. The factory isn't debugged yet. I would be surprised to see a Taycan in the wild on the streets any time this year, even in Knightsbridge or the Silverstone car park.
Tesla cars are quite common (if still unusual and therefore noteworthy) even in provincial towns.
Tesla ruled almost all EV classes because there were simply no other EVs in those classes. But that is going to change in the near future.
The Taycan is in the luxury sports car class. And that is the first class where Tesla is going to lose customers.
That's just because Tesla remains production constrained. All the car delivered to Netherlands or Norway couldn't be delivered to any other European country.
Just watch the UK deliveries for the 1rst quarter of 2020.
It makes sense for Tesla to prioritize by markets with big EV incentive, but this shouldn't be interpreted as a lack of demand.
You can see the figures here: https://eu-evs.com/
Click on NL+No+Sp on the left, then click Specific Brand -> Brand QoQ with Tesla selected for a nice graph of Tesla registrations in those countries.
This is before any Coronovirus impact hits as well, since I presume these registrations have a certain amount of lag.
This is made very clear in the official reports[0]:
>Although it is possible to deliver a higher number of vehicles, we believe it is important to begin unwinding the "wave" approach to vehicle deliveries, where overseas cars have been made in the first half of the quarter and North American cars have been made in the second half. This puts extreme stress on Tesla, negatively affects our working capital needs and adds to our cost structure.
So far, they have been unable to unwind the waves so this means European deliveries will continue to take place at the end of the quarter. And, as explained in my earlier comment, Tesla is focusing on the UK for this quarter anyway, so your stats for NL, NO and SP are even less significant. All car delivered in the UK can't be sold in any other European countries, as long as Tesla remains production constrained (i.e until the Berlin factory is up and running).
[0] https://ir.tesla.com/static-files/b2218d34-fbee-4f1f-ac95-05...
That doesn’t alter the fact that /this/ Q is worse than all the others to date.
It seems the first deliveries will be March 10th, the last deliveries were quite a while ago. Tesla in Europe isn't something you should track per month due to the deliveries not being like a production line.