You want to get browser support, but a gap-filler can keep you from waiting forever to reach 99.9%. And sometimes bandwidth use is more important than clunkiness.
As soon as you have some usage browser vendors will then be much more willing to support it.
https://www.w3.org/Consortium/Patent-Policy-20040205/
> The goal of this policy is to assure that Recommendations produced under this policy can be implemented on a Royalty-Free (RF) basis.
So are creation tools such as Adobe’s.
New formats are basically only relevant if they get blessed by Google/Chrome, and even then you often need fallbacks for a long time.
If we can agree on a standard (hard, I know) we can star using it pretty quickly.
I looked at alternative image formats for a photo site I was working on and never convinced myself that the benefits of switching formats was worth the trouble.