Exactly! Then they start a race to the bottom, take up debt, and spend on marketing until one goes bust! By then everyone is buying imported synthetic honey which is way cheaper anyway. Heil capitalism.
Of course it is also up to you. You can always choose to buy from dodgy sellers to save a few bucks.
Brands exist for a reason, to guarantee a certain quality.
Also poverty (lack of options). Think of how the 70% of the population who barely gets by would read your comment on being cheap.
Don't know about the US, but I think most people there shop at Walmart or Costco. Seems to work fine.