Doing something well means you already imagined doing something well first.
Or, in other words, "imagining doing something well" is necessary, but not sufficient to actually do something well.
To me, that's part of the reason why thought pieces are valuable to me. Also, unconventional tracks at academic conferences, like provocations at DIS 2020 [1] (which I cite here since it's on my mind because I'm personally applying to it right now).
Ie. Good ideas are valuable