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And in what universe is great execution devoid of ideas?

Do you mean to say that doing something well is way better than imagining doing something well?

Doing something well means you already imagined doing something well first. Or, in other words, "imagining doing something well" is necessary, but not sufficient to actually do something well.

I mean, you're not wrong, but at the same time whether you call it "imagining" or "coming up with ideas", if done well the results of said process are valuable.

Ie. Good ideas are valuable

One should also consider that good ideas usually come out of having a lot of domain knowledge in a particular area. And that requires effort and work ("execution" but in the past).

Coming up with an idea for something, and then sharing this idea with other people in an open manner, can plant the seed that germinates the execution for that idea.

To me, that's part of the reason why thought pieces are valuable to me. Also, unconventional tracks at academic conferences, like provocations at DIS 2020 [1] (which I cite here since it's on my mind because I'm personally applying to it right now).

[1]: http://dis.acm.org/2020/provocations.html

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