I think if you have something worth saying, having an audience I a reward. True that there are different types of content, say “tutorials” that are valuable and wouldn't have been produced otherwise, but the monetization platform are themselves an incentive to produce stuff that really no one ever would’ve wanted to read or watch. Look at the profits of YouTube. Yes 1% is very valuable but most of it pure rubbish, that’s not only is dumbing societies down and inciting violence, it’s also a horrible waste of resources, human an natural.

I don’t know what’s the answer. Maybe a separate “commercial” internet, sort of shopping internet, where you you accepting the rules and the reward is your attention, time and resources for free content.