Not cool enough. In all seriousness, from the features/UI/etc.. Robihood seems to be aimed more at speculative trades as opposed to 'playing the long game'.

The RH app is nicer for simple trades. From open, authentication, to trade can be just a few seconds. Fidelity app feels very heavy opening just to get to a trade prompt.

It's not even about large volumes. If I want to buy 1 share of a $15 stock and I have to pay a $7 commission, it's not worth it