Brilliant in two ways: (1) they are an ad company that has fairly successfully wrapped itself in a Klingon Cloaking Sheild made up of "open source" and "pro-privacy" atoms; and (2) they did an ICO at a perfect time (peak of hype with BC soaring) and ease of implementation (Etherium). It was so good (bad) that it brought a tear to my eye.
Getting back to the article, I felt that the grade school "Daddy-O" interludes were unnecessary and distracting but I otherwise really liked it. And the illustrations were boss!
In fact, I liked it so much that I wanted to buy the author a coffee. So I clicked the link and...I was taken to some startup payment service that made it a chore to pay $3, so I bailed. I thought that was ironic as that payment site reminded me of Brave. Intermediating a common transaction with useless clutter and therefore foiling it.
So the Brave exec team and founders made a nice chunk of change and have perpetrated a ruse. But, luckily for users, they balanced Karma by producing a mighty-fine browser. Its capabilities rank it among the best.