Designing & manufacturing computer chips is hard af, having worked in semiconductor manufacturing for over 12 years (primarily on the backend side of the Fab).
Edit: Redacting some specifics
Designing & manufacturing computer chips is hard af, having worked in semiconductor manufacturing for over 12 years (primarily on the backend side of the Fab).
Edit: Redacting some specifics
Perhaps videos such as these are shining a positive light on the entire semiconductor goodwill: https://www.youtube.com/watch?v=f0gMdGrVteI
I'm not sure I agree. If by 'cool' you mean along the lines of receiving respect and admiration from others because, while they don't really understand the actual specifics of what you do, they have a general idea and it's celebrated widely, then I don't think we want that happening in semi space.
It looks to me that it's happened already in software development, and I don't think the end result of that is net-positive.
I think that when people are passionate about what they do, and do it because they're passionate about it, the end results tend to be better than if they're doing it because other people will give them recognition.
I'm not saying this is something that happens all the time, and you can argue that I'm being elitest, snobby, or annoyed that the 'cool kids' have come into my playground and are playing with my toys, all of which would be valid positions to take. I do think that with all communities, they're very different when they have smaller appeal to when they have wider appeal.
Niche communities are not without their problems (and the toxicity that can happen in them cannot be understated), but I personally prefer them, and believe the output is generally of a higher quality, than communities with wider appeal.
I am not optimistic. "Semiconductor company" ==> high capitalization (expensive processes) ==> fertile ground for lawsuits and attacks.
As long as a slightest mistake has a potential to turn into multi-million-loss lawsuits, it will never be cool. Is it easy to be cool walking a tightrope between two skyscrapers? Not for many I'd guess.
BTW it is the same for non-semi companies (like OEMs), except that volumes of a given single product are generally lower, so mistakes are more bounded.
Jim talks about it at this mark in this presentation: https://youtu.be/Qnl7--MvNAM?t=784
Just amazing. I wish a newer video explaining more recent technologies was available.
Intel in the P4 era is a lot different to now. P4 was an engineering mistake. And it wasn't Cornoe that saved that, it was Pat Gelsinger's Pentium M or Banias / Dothan.
The current ( or past ) Intel issues isn't engineering, they have amazing engineers. It is lying. Blatant lies that were fed from Sales and Marketing all the way to their C-Level. That is what happen when a successful company were driven by Sales and Marketing people.
The story I've heard was that P4 was a management mistake. Some engineers claimed they surely understood that the limits existed, but the management believed that the only thing that's sellable is a bigger number of GHz. So the engineers got the goal to make a processor architecture for 10 GHz, and apparently P4 was made for that (long pipelines) and it was known that on lower number of GHz the architecture performed worse. But 10 GHz was unachievable because physics can't be cheated (the chips would simply melt without some special cooling that was also not sellable), so P4 architecture was never driven with the clock speeds for which it was designed.
I've written in-depth about why "don't click untrusted links" is unhelpful: see https://xmppwocky.net/blog.py?page=22