My concern with Apple isn't about collecting data it's about removing choices. I can't sideload apps on my iPhone, even if they might be essential to fighting a totalitarian government (HKMaps). I can't use any browser but Safari on what is supposedly
my phone. I can't buy books through the Kindle app without paying Apple a 30% cut.
Honestly this stuff scares me more than the data collection that Google does, for example, because at least I have some control there. And Apple's privacy controls are kind of moot anyway if I use iCloud and all my data is just one subpoena away from anybody that wants it.