"Using a large panel of anonymized cellphone location data" Some completely normal and academically ethical practices right here.
Of course, the least busy hours are always my work hours.
> To avoid having your device’s mobile advertising identifiers (and location data associated with it) used for our services, [...] iOS mobile devices, Settings -> Privacy -> Advertising -> Limit Ad Tracking: On [...] For Android mobile devices: Google Settings -> Ads -> Opt Out of Interest-Based Ads or Ads Personalization
Google Settings -> Privacy -> Advanced -> Ads -> Opt out of Ads Personalization