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Related to this: I wonder if the days of founders naming their companies after their own (family) names are ever coming back. There’s something wholesome about it and it inspires confidence. Who is more trustworthy: someone attaching their name to their business, or someone who hides behind WeeBlee or BlooBloo or whatever it is they came up with?

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I've always dreamt of doing that, but someone else already used my name: Fox. Even if there weren't probably some kind of trademark issue, there's definitely a negative sentiment associated with it.

There's a reasonably popular streamer named Michael A. L. Fox, his URLs are his full name and in casual conversation he's referred to as MALF.

It doesn't seem like there's been any association between him and the company Fox. In fact it doesn't even seem like there's any association between him and Michael J. Fox.

My personal advice would be to brand around the imagery of a remote controlled fox and not bring up other things with the same name. The comparisons will happen but if you don't call attention to them I'd bet it happens less than you imagine.

Add your first name or just your initials. That would pretty much solve that problem.

HashiCorp :)

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