It is $100+/day out the door around here. Where are you where it is "exceedingly cheap" and what is your definition of that?
Not to mention the difference in operating costs between a truck and a more modest hatchback could easily by $100/month. How often is someone hauling something that can't fit in a U-haul truck?
After I rented a truck for a day, I handed them $100+. I rented from the cheapest local place. Home Depot is $39/4 hours + tax for comparison. Sounds like you're reading some advert, have never actually tried to rent the truck, and legitimately expect to pay just $20/day. Good luck with that.
$20/day would be a dream come true around here, I paid more than that in tax and fees alone.
> Sounds like you're reading some advert, have never actually tried to rent the truck, and legitimately expect to pay just $20/day
I have rented from U-haul in the past. No special ads or deals or anything. I just walked into the store and took what they had. It sounds like you got ripped off by Home Depot. The last time I moved my entire apartment with all my belongings and furniture, I rented a big moving truck and spent like $70 total.
They're status symbols like Porsche's or Tesla's, but for a different demographic, one that gets defensive about admitting they just want to drive a truck because it makes them feel good.
Cheap pickups definitely aren't a status simple. The pickup market ranges from $100K+ all the way down to $25K or less. Some are status symbols, some aren't, but the cheap ones definitely aren't.
Partially driven by the higher costs of purchasing trucks and SUVs, the average American owes more money in car loans with longer terms than before.
Cheap pickups aren't a status symbol, but look around and see how many people are actually driving cheap pickups. The number of people out there driving the newest, largest, most expensive truck (and never using the bed for anything 80% of the time) is shocking.
Where are you?