What the hell... Yeah its flat but that's obviously not the problem, why would you eliminate the color black from your very famous blue black and white logo.
Yikes. Putting it on the same page as the past logos just emphasizes how chintzy it looks.
I wonder why they didn't just revert to the 1963 logo. A lot of mid-century logo designs seem to actually express the flat minimalism that is currently fashionable.
Yeah, that's the main problem. They got rid of black color ring surrounding the blue rotating propellers. That killed the logo.
It's actually a stylized Bavarian flag, the propeller story is a myth
huh, TIL
“Then, in 1942, BMW itself linked the propeller to its company symbol” [0]