I’m a big fan of everyone in the world just using UTC and calling it a day. A meeting at 0700 is exactly what you think it means. But I also never expect it to happen.
Okay, it's "1700Z" and you're at work: are the folks at the Singapore office in yet? If New York's business hours are 14-22Z, what are Berlin's? Bangalore's? Tokyo's? Seattle's?
At least with timezones you can do some simple +/- math and see if you end up in the typical '9-5L' range:
But with only-UTC (as much I set my servers to it), you still have to keep a table of business hours.
If everyone has the same frame of reference, you don't get coordinate translation errors.
Going to work on Tuesday and coming home on Wednesday will be the new norm for about a third of the world.
This has been debated before: