Must be a US thing, what with all its timezones. China has a single timezone, and doesn't observe DST. Do you think that means people in the extreme west of china have to wake up at the exact same time as people in Beijing?
In fact, according to Wikipedia (https://en.wikipedia.org/wiki/Xinjiang_Time), the Xinjiang region of China has two timezones used concurrently. I guess people just wake up twice: Once at 7am, and again at 7am two hours later :)
Anyway my point is, you could have the US go on a single timezone and stop observing DST. Ok, well, you don't have to open your business at 8am across the country… if your new TZ is based on Austin TX, you just open at 8am in Austin, 7am in NYC and 10am in LA.
Want to give your employees more daylight in winter? Shift business hours by an hour.