Not really, it's just a different set of challenges. The original article sums it up well, in terms of a lack of text-order hints. I haven't really tried incorporating OCR approaches at all, but I suspect they could probably be used to detect hidden text.

The basic issue imho is that NLP algorithms are very inaccurate even with perfect input. E.g. even with perfect input, they're maybe only 75% accurate. And even an a text-processing algorithm that's like 99.9% accurate will yield input to your NLP algorithms that's like 50% accurate, so any results will be mostly unusable.