how would that work? so every recipient would receive different email content with different pixel?
You could implement this by sending each email with an img tag that has a unique url, such as https://foo.bar/baz/id_1.jpg, which the server will route under the hood to a script. The script stores the fact that someone visited id_1, assumes it must have been the recipient since only they have the URL to get to it, and responds with image data to make the whole thing seamless.