Is it? This was done to a much greater extent than Twitter is capable of with direct mail even in the 1990’s.
What's happening with Twitter now is simply capitalistic regulatory capture, falling in line with Mark Zuckerberg's lack of ethics all in the name of revenues - which fits Mark's character since the "founding" - fucking over of the twins who hired him to start ConnectU, who he lead on to believe he was working on their platform, when in fact he was working on TheFacebook - knowing and saying there wasn't a need or room for two such platforms; the key to Facebook's initial success was ConnectU twins' idea of limiting people signing up to requiring a university email, so automatically you can connect those people easily and make it like having more or less exclusive clubs.
All of this happening is just war evolved, and honestly the decentralized bad actors are winning at the moment - and why true decentralization (not Bitcoin driven) systems need to coming together faster in case bad actors continue to capture government agencies and systems - and at some point start trying for full control over media like China and Russia have.
I can’t wait until vocal minority has been seen for what it is and now cow toed to. The best art and comedy and film of the past wouldn’t exist if created today because surely it would offend someone and “need” to be canceled.