Isn't it morally important to provide the public with nuance? i.e., "there is a bad version of the common cold this year, so watch out, especially if you are over 60".
[1] Falsey, A. R., Walsh, E. E., & Hayden, F. G. (2002). Rhinovirus and coronavirus infection-associated hospitalizations among older adults. The Journal of infectious diseases, 185(9), 1338-1341.