B2B Founders, In Early Stage Sales Do Not Take Random Walks
When seeking to validate and identify an early-adopting target market it's SUPER important to have clear commercial assumptions outlined and ready to test.
Case in point, below ...
"How science works:
1. Hypothesis 2. Test 3. Difference == Learning
How A/B testing is usually implemented:
1. test 2. test 3. test ...
No hypothesis == no learning == random walk" - Jason Cohen - @asmartbear
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Jen Abel, Co-Founder, www.jjellyfish.com