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Comment by epriest | Hacker News Reader

I found this article on this topic from a lawfirm specializing in entertainment law interesting:

https://rodriqueslaw.com/blog/how-use-brands-and-products-fi...

It references some of the existing caselaw. My reading suggests Apple would be very unlikely to succeed in court if they legally challenged a filmmaker for simply giving an iPhone to a villainous character.

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Maybe the real issue is studios don't want to loose out on any future product placement money with Apple?

If Apple acts overly douchey in this fashion, movies can institute anti-commercials in their scripts.

>Boss: It looks serious. Those guys are using Macs.

>Technerd: No worries. Macs are second rate systems. A bit slow. A bit inflexible. We'll not have any problems getting control of their systems and out maneuvering the kiddiez.

Honestly, I took up smoking Cigars because I saw all villains smoke Cigars. Call me stupid but then a lot of people do get influenced by the bad guys and buy the products for the reason it is being used by bad guys.

It's one of those things... if you follow Aston Martin at all (as a company) - they'd have died a long time ago if it weren't for James Bond propping them up.

I thought it was hilarious on Mad Men when a character tried to asphyxiate himself in a Jaguar and it wouldn’t start.

I never saw James Bond as the bad guy, but to each their own.

Well when you watch the movies through a modern lens, even the Brosnan era ones, he is "a bit rapey".

Goldfinger. Connery.

Bond rapes Pussy Galore and he's such a man that she falls for him and joins his side.

Actual rape.

He's probably licensed for that, too.

Oh I meant my comment more in the 'power of marketing' sense, rather than saying he's a bad guy

More exactly, I never saw Bond presented as the bad guy.

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