> “We don’t view your experience with the product as a single-player game,” he says. Yes, in the short run, some users might benefit more than others from PYMK friending. But, he contends, all users will benefit if everyone they know winds up on Facebook. We should think of PYMK as kind of a “community tax policy,” he says. Or a redistribution of wealth. “If you’re ramped up and having a good life, then you’re going to pay a little bit more in order to make sure that everyone else in the community can get ramped up. I actually think that that approach to building a community is part of why [we have] succeeded and is modeled in a lot of aspects of our society.”
This attitude of "we know what's good for you" is apparent in more and more modern tech products. I find it pretty gross, especially when applied personal data. It's also a convenient after-the-fact moral justification for decisions that improve the bottom line of the company at the expense of its users.