Hollywood tends to pay a lot of attention to CinemaScore (very roughly: exit polls of people seeing it on the opening night), and The Rise of Skywalker got the lowest CinemaScore (B+) of any live-action Star Wars movie - lower than Solo and the prequels. "They audience liked it ALMOST as much as the one with Jar-Jar!" is not what Disney wanted to hear, especially since that sort of thing will have huge flow on effects to the ongoing revenue stream (toys, theme park rides, merchandising). For example, I believe the newest Star Wars ride has sharply underperformed, and Disney leadership will probably believe (correctly) that the poor reception the latest movies got was a driving factor.
And the box office take, while still very substantial, was underwhelming for what was meant to be the crowning glory of a 40 year franchise, and compares poorly to other end movies for big franchises.
The "point" of buying Lucasarts from Disnye's point of view was to apply a lot of money and some of the magic they've used on the Marvel franchise to make a truly vast amount of money, get a bunch of critical acclaim, and set up the franchise as a money spinning machine that will keep filling theatres for spinoff movies every year forever. Instead they merely made a very large amount of money, the critics said the last movie stunk, and the fanbase seems deeply disinterested in more movies, which had led to them cancelling a bunch of planned movies.
It's not that bad, and I'm sure it's fixable, and the Mandalorian is doing great, but MAN is it less than what they were hoping for.
(And persistent rumours have it that Iger intervened directly into the creative process of The Rise of Skywalker late in the cycle. If true, that makes the disappointing TRoS results reflect on him...but I obviously have no idea if that's true.)
That being said....I don't think Star Wars was bad enough to trigger this. CEOs typically can do much worse for much longer, and as others have noted, the choice of replacement (and the speed of the replacement) is mystifying. I would guess ill health, or maybe some sex scandal rather than poor performance being a factor.
Sounds like they shouldn't care what the fans think. I mean, existing comic book readers aren't the target audience for the Marvel movies anymore. If they want Star Wars to reach similar success, then they need to build a loyal fan base an order of magnitude larger, of which traditional fans make up only a small amount.
That's exactly what they were trying to do, yes. Not just sell a bunch of tickets to people that will watch whatever popcorn flick is showing, but to create and expand a new, young, dedicated fanbase. The problem is, it doesn't seem to have worked. :)
(Some of the most rabid Star Wars fan I know are in their early 20s, were nuts about Star Wars, loved TFA, loved Rogue one, but have been steadily growing cooler as the Disney trilogy advanced. And every time Disney changed course to make one group happy, another got even more outraged, until eventually everyone was upset. I know people who saw TFA in theatres several times, TLJ twice, and then ended up not buying a ticket for TRoS. Anecdotal, of course, but the box office and CinemaScore support it, and the way Disney had cancelled or postponed a ton of projects suggests it's widespread.)
Yes, they had to relax their movie timeline a little bit, but they're operating Star Wars close to their monetizable limit.
Yes, but it's bringing in a lot less than they expected. See, eg:
https://cosmicbook.news/disney-star-wars-galaxys-edge-low-at...
https://www.disneytouristblog.com/star-wars-land-crowd-predi...
https://deadline.com/2019/09/key-disney-parks-executive-exit...
Nor are merchandise sales doing very well either:
https://wegotthiscovered.com/movies/star-wars-merchandise-sa...
https://fortune.com/2018/01/18/with-star-wars-toys-the-force...
https://finance.yahoo.com/news/hasbro-ceo-says-error-made-21...
> Yes, they had to relax their movie timeline a little bit, but they're operating Star Wars close to their monetizable limit.
Maybe. The fact remains that Disney had projected better performance. Whether that means Star Wars is less valuable than they thought, or whether they're doing a worse job of realising that value than they'd hoped is a fascinating question though. :)
I also remember some original Star Wars actors despised the movies, doing them only for money, and then were surprised by the popularity and disgusted by the fact those movies represented their "life's work" they were best known for.
Proof - older gens consider them eternal classics, most of the young these days couldn't care less. Give them some true classics like Spartacus or Orson Welles and they are more intrigued.
All that bashing said, I love them all, even the crappiest prequels, but then again I love tons of sci-fi and fantasy.
I don't think your proof works as well as you expect. Counterpoint: pick a random person, tell them to watch Citizen Kane, and tell them that it's "the greatest film ever made". I think they will have... opinions about that title. On a quick search, "A new hope" has higher audience ratings that "Citizen Kane" in IMDB, Rotten Tomatoes, and Metacritic.
The original trilogy is not perfect, but it definitely is a true classic under any definition of the term.
7-9, presumably.
The best part of the prequels was making out with my wife in the empty theater.
Regardless, I don't think they're that upset. Star Wars hasn't been a home run, but it's been a solid double and net positive to Disney.
One can only hope that people finally get enough of the merciless milking of franchises.
This cause lots of major talent such as Lawrence Kasdan, David Benioff and D.B. Weiss to leave the franchise.
Benioff and Weiss were slated to do a whole new trilogy for Star Wars, but they suddenly realized they didn't have time.
Nothing else explains just how poorly GoT was once the books ran out.
They kind of forgot that they were busy.
Instead they stuck to their May release date. A lot of people feel that hurt Solo’s box office a lot.
One: SW has always had a hefty focus on merchandising, and porgs are at least better than Ewoks. (Also, I kind of love the porgs, and may in fact own a porg plushie. And have a porg desktop wallpaper. And some porg vinyl figures on my desk.)
Two: I think a release cycle of a movie every year could have been sustained with better movies. I, for one, would be thrilled if another Rogue One type movie was coming out this year. And the MCU (which I have to assume was their model here) has been doing okay with 2-3 movies per year. The fans didn't get fatigued by the quantity of movies but the quality IMO.
I think their execution was absolutely terrible and the result was quite bad, but the strategy was fine.
In contrast, every Star Wars movie is squeezed into a single linear storyline. Lucasfilm has created alt storylines but so far they are all in TV shows, not movies.
Your plushies show your bias/that you are the new target market.