There's a scene in Zero Dark Thirty where the CIA chief asks a subordinate for an assessment of another agent. "She's smart," he says. The chief shakes his had and replies, "We're all smart here."
Google has 0 need for more smart people to apply. They have all the smart people they need and then some. What they want are people who will do whatever it takes to work at Google, regardless of the hassles of applying. Then they find the smart people in that group and hire them.