nit: Cialdini's Influence: Science and Practice.
I don't think anyone cares and there is no reason to make them read the wrong title.
Exactly. The only successes or failures we care about are our own. Very rarely do we even think of someone else's embarrassing moments. We are all pretty self-centered and that's liberating in a way.
"I was worried about what people think of me, but now I know they don't think about me at all."