The same is true for brands like West Elm (and it's sister brands). If you find something you like on West Elm, and you have the time to dig long enough online, you can sometimes find the exact same product for a price much closer to the cost of materials.
Even more so on Wayfair, where you can find identical products on the same site that come from the same factory sold by different sellers for different prices, although the quality of Wayfair is more hit or miss than West Elm.