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The sleaze of the mattress industry is a major reason the mattress in a box business has done so well. I just love when these kinds of markets get disrupted because the disdain these companies have for their own customers is infuriating (see also taxi industry).

There's a great "Adam Ruins Everything" episode about this https://www.youtube.com/watch?v=1tZOKfCial4

FWIW, I absolutely love my mattress in a box and the buying process was painless.

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>The sleaze of the mattress industry is a major reason the mattress in a box business has done so well.

Don't be fooled if you thought the traditional mattress buying experience was sleazy (similar to a car buying experience), the mattress in a box online dark patterns take sleaze to a whole other level.

I'm sure you're right.

I have to say my experience was very good in that regard, possibly because I went with the most respected brand in my country (Canada) and the industry is much less crowded/competitive here.

Having said that, I bought the mattress over 2 years ago now so maybe things have changed. I hate dark patterns with a fiery passion.

Yeah I bought one for 175 bucks, just as a temporary thing. I love it. I’ll never pay 1000 dollars for a mattress again

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