Google is handling this just as they should and I can't see how else would you introduce such a major piece of browser infrastructure.
This doesn't even compare to Google Wave.
If the end customer is developers, then yes, it's interesting and google should promote it heavily at something like GoogleIO or other dev venue.
If it's for customers, it's going to need a killer app.
(edited to remove anchor tag)
I'm not convinced at this point in time that NaCl offers enough advantages over the rapid development of JavaScript or the power and speed of operating system APIs. Apps running in the browser was attempted in the 90s with Java, and NaCl been around for a few years now. This link is just announcing that it's supporting the Pepper plug-in interface in Chrome.
Note the distinctions: open source, platform agnostic, solves a real problem.
I don't know what the progress is with this, but they were talking it up last year:
http://blogs.unity3d.com/2010/05/19/google-android-and-the-f...
Is Lego Star Wars in the browser enough to make people sit up and pay attention? I think it might be.