This is way more stringent than I realized (especially the buried in hashtags part) although the example at the end of doing #BrandNamePartner seems like it could be used disingenuously, like would #TeamMike satisfy the FTC requirements?
Disclosing if something is sponsored/an advertisement is important and necessary. It fully changes the trust dynamic between parties.
Whether or not you would, or believe people shouldn't have to do so, there are laws regarding ad identification and candidate approval of ads when the advertisement is political in this way.
Except, well, the FTC requirement that says literally that.
I'm not sure the person was speaking about the law or current rules.
Oil is good for the environment
- BP Spokesperson, also a scientist
or
Oil is good for the environment
- scientist
-
You're telling me you don't see a difference here?