At Kickstarter the moral divide started with the Punch a Nazi incident. You see this at other technology companies as well, as employees agonize over free speech, what to censor, whether or not to work for China, whether or not to deploy surveillance tech, etc.
This is a new era for union organizers. Ideology has become a "workplace condition" that people are organizing to change. It is an interesting concept.
I am not for it or against it, I need to think about it more.