As a European, I think Australia went even further and just removed all the branding from packages completely. In Europe, brands still get to have some design.
https://ash.org.uk/category/information-and-resources/packag...
Its hard to relate cause and effects, but I see a noticeable decline in smoking among younger people, and smoking has become very uncool. People will also make a big deal about second hand smoke, for instance if you're near a bus stop or busy sidewalk you may get called out.
I don't know if anything besides medical intervention can stop a seasoned veteran smoker, though. Packaging certainly hasn't had any effect on my few family members that smoke.
[1] https://www.cnbc.com/2018/11/08/cdc-says-smoking-rates-fall-...
Smoking has just generally fallen by the way side worldwide.