The real question to ask is, "can I afford this insurance" and "is it worth it to me". If you buy a $250 mp3 player and the "insurance" is $300 and lasts for 6 months, it's a waste of money, because you aren't going to break your mp3 player twice in 6 months. But if it's $20 to insure your $10,000 of camera equipment which has a replacement cost equal to a month of income, then you should probably go for it. It's a bad deal, but $20 is the cost of a few beers, which is also a bad deal.
Anyway, someone makes money on every transaction. That doesn't necessarily mean you shouldn't be a party to that transaction.