Fair, but I think Netflix's approach is less nefarious than other platforms. At the end of the day Netflix wants you to do two things: value their platform and spread the word.

With things like instagram and facebook, it's different - their objective is to get you as addicted to the platform as possible, collect as much data as they can, and use it as a platform to surface ads.

They simply have more drivers that are at odds with what's beneficial to the user.