Aha, that's an interesting thought. Nudge theory is exactly why I've named the extension Nudge. It's a theory that was designed for good, by Thaler and Sunstein - the idea being to alter default environments so that people find it easier to make better decisions. Classic examples are auto-enrolling people in pension plans, or placing a fly on a urinal so that men aim better. You're right though in that more recently it's sometimes used to describe UX dark patterns, B. F. Skinner-style.