I often argued with apple fans, and one thing that was clear to me, is that people that tried apple products around 2008 or so often would just love it, and many would become apple fans too.
I used my first Mac around that time, and although I found some stuff just silly (mouse with only one button...) I overall liked it.
Fast forward to launch of Touch Bar...
Now I see lots of division and love hate relationship with apple... Still, my sister moved to US to be a researcher, invited by top universities (she even did a 6 month stint in MIT, at their request!) And was offered to pick a computer. She always liked Apple and other "fashionable" brands and picked up a machine with touch bar and would get mad at me whenever I pointed out it's flaws (like the impossible to repair keyboard), until the touchbar suddenly died and the machine would not boot anymore... She took it to Apple and they just swapped the whole machine.
Then keyboard broke... Another swap.
Then Catalina...
Then the fact upgrading it's RAM was unecessarily hard and expensive and needed urgently (an app to analyze microscope data was outright refusing to run).
Then she came to me, sheepishly, to ask me to recommend a non Apple computer, and said Apple was worse than what I said...
Thing is, it is not just her, I have the impression that current Apple is opposite of 2008 Apple, instead of making weird but good stuff that create hardcore fans, it is creating products that are just bad and makes haters stop hating, and just ignore the company, and fans start hating...