I know what it is. I meant in the literal sense of the word - what I was trying to say is that saying the full name doesn't really explain the technology or its value at all.
We deal in an absolute maelstrom of acronyms. Being explicit when using them for the first time in a document is part of the social contract.
The customer does not care about the tech that much, they care about the value. The value is censorship-resistant and decentralized websites.