Boing Boing definitely has an issue with looking, and frankly, acting like blogspam these days. Still some interesting original content, but the site design is pretty garish, and it's not always clear what is or isn't an advertisement.
I know its a three paragraph article with two broken links, on a page with 10 ads, and a spammy looking zoomed in photo of Mark Zuckerberg.
You take things at face value without pretense. Please have many offspring, it’s not a very common trait.
If facebook as it is today was presented to people today for the first time, they also may have come to the same conclusion.