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Out of interest where are you based, valentines day is huge in Ireland & UK?

Just wanted to point out that Valentines day is originally a European tradition.

Indeed, the 'tradition'/origin has the roots somewhere down the Roman Empire, 3rd century. Now it has been commercialized to a high degree.

My point was something like: take US holidays grade on the scale 1-10; Christmas 10, Halloween, Thanksgiving Day - 9, 4th of July, New Year - 8.... Valentine's Day - 4, Memorial Day - 2. (not all rated, obviously)

Germany - barely registers as anything; Spain, Sweden, Estonia - not a thing at all. There might be promotions, advertising, etc. but it's not an engraved thing for the decision to matter the date/proximity of Valentine's Day.

Which side is "this side"? Valentine's Day is quite prominent in the Europe, even if not as commercialized to the degree it is in Japan, for example.