- Privacy friendliness
- Features (like bypassing ad-blockers [1], see which tweets got traffic [2], events, ...)
We have customers like banks and governments who really care about the privacy part. Most of our customers use our tool because it has a very simple interface. One thing that also plays a big role is the likability of the brand. People seem to like it and are willing to pay money for its mission. We even had customers that didn't use our tool but where actively keeping the subscription active.
PS: Server side tracking is already possible [3].
[1] https://docs.simpleanalytics.com/bypass-ad-blockers
[2] https://simpleanalytics.com/simpleanalytics.com/referrers/tw...