Hey cellis, thanks. What I see in cases where we come up higher in SERPs is that the crawler just hasn't found the best content in google groups yet, if ever. I scratch my head over that one too, but ours is not to reason why. I don't see the index pointing to the same content in the landing pages typically either with my queries.

UI: LOL, yeah, it's a toss up here whether to make it prettier or keep it a bit old school.